Ultimate Nutrition has been a leading brand in sports nutrition and active lifestyle for over 40 years, continuing to set high standards with industry-leading quality and manufacturing standards. Since its inception in 1979 by the power lifter Victor H. Rubino, Ultimate Nutrition has been one of the first companies to develop sports nutrition products. In the mid-90s, Ultimate Nutrition was one of the pioneers in launching whey protein powder in a bottle.
Today, Ultimate Nutrition prostar Whey is one of the best-selling and recognized whey protein powders in the world, as well as Iso Sensation 93. Ultimate Nutrition is still a family business.
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